App Tracking Transparency causing 15% to 20% revenue drop for advertisers

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Cry me a river.

Neutral-President

This is great actually, well deserved.

mellowyellow313

Awesome! Now let’s do the same for Android! Oh that’s right. Google.

ubermeisters

Onward and upward.

Caraes_Naur

Curious what the implications of this ad revenue decrease will be, if any. It’s an easy knee jerk reaction to see this as a net benefit to consumers, but I wonder if we’ll see a rise in subscription fees and/or in-app purchases to make up for the lost ad revenue.

midnightmacaroni